I help companies build around their buyers.
Let's ensure product, marketing, sales, delivery and service are buyer aligned and operationalized around customers.
My book, The Buyer-Centric Operating system is the foundation for my consulting. My belief is the greatest growth lever is to align with buyer needs, motivations, mindset -- everything.
I've worked with over 200 companies over two decades to plan and implement growth drivers.
Strategy
Determine customer-centricty gaps and develop a plan to become buyer-centric. This isn’t about inspiration or best practices — it’s about building your organization’s unique operating blueprint, grounded in real buyer truth.
Strategic Consulting
Coaching
Embed a system that makes buyer-centricity part of how you operate — every day, in every team. A structured set of behaviors, tools, and feedback loops that keep your organization aligned with the people who drive your growth.
Customer-Centric Coaching
