I have own multiple small businesses for over thirty years and experimented will all different kinds of marketing. This is the first book I’ve ever read that has given me the tools to craft a real marketing plan designed around customers. In today’s information rich age it is no longer enough to just talk about our features and benefits. Search your competitors websites and you’ll find that everyone does that and they all start to sound the same. Good service, high quality products, ease of use…these are no longer differentiators; they are the base expectations to be able to compete. What Andy Halko does in The Buyer Centric Operating System is show how to adopt a new mindset that centers around your actual customers and grows incredible value over time. The book is engaging, easy to read, and filled with powerful ideas. I am excited to put some of these ideas into practice for my own company, and I am sure that I will be coming back to this book over and over again as I help my team shift their mindset to one that will bring more business and more value to our company.

As a business leader this book looked super intriguing. It was a very good read as I was able to pull many ideas to help build my business to share with those on my team focused around our customers. I have already shared the book with the rest of my leadership team. It’s not about what you want, it’s all about the customers.

The Buyer-Centric Operating System introduces a clear, actionable (and entirely NEW) OS that helps teams focus on journey design, technology, real-time feedback, and delivering meaningful outcomes at every stage of the customer experience. In a world shaped by generational shifts, rising expectations, and fast-moving AI tech, it’s exactly the kind of external-facing discipline modern businesses need. What stands out most is how the framework blends strategy and execution without becoming overly theoretical. It’s built for cross-functional teams, integrates with digital tools -- one of which I've become a subscriber to and user of: BuyerTwin -- and emphasizes long-term loyalty, not just short-term wins.