I work at the intersection of human psychology and artificial intelligence - and how they are changing the way people buy.
For more than two decades I’ve helped companies grow by understanding how buyers think, evaluate risk, and make decisions.
Now artificial intelligence is changing that behavior. Buyers are researching faster, challenging claims, and arriving more informed than ever before.
I help organizations adapt their marketing, sales, product, and customer experiences for the rise of AI-augmented buyers.
Recent Speaking
Books
Two decades growing my own businesses and others, one truth has emerged above all:
To succeed, you must obsess over understanding the people you're trying to engage, influence, convince, and convert.
Product
BuyerTwin is an AI Buyer Simulation platform that let's you clone your ideal audience to interact with them.
Brainstorm messaging, get feedback on assets, understand them deeply and so much more.
Speaking
I've done keynotes, panels, and podcast interviews.
I love talking AI, strategy, marketing, and entreprenurship - a mix of those is even better.
Three powerful sessions for your audience:
- The Omnscient BuyerYour buyers are now powered by AI and you need to adapt.
- The Buyer-Centric Operating SystemCreating a customer-centric organization.
- Evolving From Personas To TwinsUsing AI to know your customers better than anyone.
Consulting
I provide exclusive consulting helping companies adapt to the new reality of AI-Augmented Buyers & Customers.
AI is now a key influencer and stakeholder in every buying process, customer experience or loyalty decision.
See how I can help you
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