I've spent over two decades helping companies leverage their buyers and customers for growth.
I don’t approach problems like most do. I don’t just solve them — I redesign the system to prevent them. I look for the unseen constraints, the leverage points, and the untapped velocity hiding in plain sight.
People say I have a rare ability to shape systems, synthesize chaos, and spot what others miss — whether I’m advising a leadership team, building software, or architecting a brand’s next move.
Recent Speaking
- Sumeru Equity Partners • CEO Summit AI For GTM
- Greater Cleveland Partnership • AI Roundtable Moderator
Books
Two decades growing my own businesses and others, one truth has emerged above all:
To succeed, you must obsess over understanding the people you're trying to engage, influence, convince, and convert.
Product
BuyerTwin is an AI Buyer Simulation platform that let's you clone your ideal audience to interact with them.
Brainstorm messaging, get feedback on assets, understand them deeply and so much more.
Speaking
I've done keynotes, panels, and podcast interviews.
I love talking AI, strategy, marketing, and entreprenurship - a mix of those is even better.
Three powerful sessions for your audience:
- The Omnscient BuyerYour buyers are now powered by AI and you need to adapt.
- The Buyer-Centric Operating SystemCreating a customer-centric organization.
- Evolving From Personas To TwinsUsing AI to know your customers better than anyone.
Consulting
Strategy
Determine customer-centricty gaps and develop a plan to become buyer-centric. This isn’t about inspiration or best practices — it’s about building your organization’s unique operating blueprint, grounded in real buyer truth.
Strategic Consulting
Coaching
Embed a system that makes buyer-centricity part of how you operate — every day, in every team. A structured set of behaviors, tools, and feedback loops that keep your organization aligned with the people who drive your growth.
Customer-Centric Coaching
Connect
My YouTube Channel
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